A new company makes its debut in the cosmetic market of professional products: it is Cosmetics Lab Milano. Founded in 2021 in Arluno, just outside the Lombard capital, a crossroads of fashion and business and a hub for new trends, Cosmetics Lab was born from the will and enthusiasm of a group of people with solid experience in the haircare world.
The knowledge of the trichological cosmetic world is combined with a profound know-how of the market and a Made in Italy production. With care and foresight, the company follows each step of the product research and manufacturing process to offer a punctual service and thus ensure efficiency and quality control along the production chain. The goal is to offer the market innovative and reliable products to give a unique experience, not only to the experts of fetish salons, who are constantly looking for effective and pleasant to use products. “We love this job and we do it with care and passion: this is our wealth.”
THE COSMETICS LAB HEADQUARTERS IN ARLUNO, NEAR MILAN
ATRICOS, THE FIRST BRAND
From the expertise of Cosmetics Lab was born Atricos, acronym of Azienda Tricologica Cosmetica, a brand aimed at haircare professionals currently made up of 4 product lines: ATRI-COLOR which offers a variety of professional permanent colours; ATRI-TECH composed of two bleaching powders (Advanced Blue Bleach, Advanced White Bleach) and a line of oxygens in 4 shades; ATRI-BEAUTY with 5 professional hair cleansers (Phyto Keratin restructuring shampoo, Tsubaki Oil frequent wash shampoo, Shea butter and prickly pear after color shampoo, Colored hair shampoo PH Hydrolyzed Collagen Acid, Argan Oil moisturizing shampoo for dry hair) and 3 masks (Argan Moisturizing Mask, Phyto Keratin Restructuring Mask, Colored Hair Mask with Collagen) and ATRI-CURE with Japanese Flowers Sebum Balancing Shampoo.
A brand destined to grow and be enriched with new references which, like the current ones, combine two essential elements for professional products: high performance and ease of use. “We managed to achieve the goal we had set for ourselves: to create products that please hairstylists and are pleasant to use even at home, to continue and prolong the effects of treatments done in the salon – explains Valeria Scala, Marketing Manager Cosmetics Lab. Thanks to formulas with added value, packaging designed to stand out on the market and pleasant and delicate fragrances, which make the treatment a real beauty ritual, Atricos products will conquer a place in the hearts of many hairdressers and consumers.
By Lisa Dansi – cosmopolo.it