Pre-Cosmoprof exclusive, we had the pleasure of presenting you the new color and treatment products for 2025.
1) Delights, Inviting Direct Colors: the direct color line without ammonia, easy to use and unique in its kind. Composed of 12 shades and a special cream formulated to lighten them, Delights allows you to find multiple combinations. For amazing and personalized colors, which give space to the creativity and inventiveness of hairdressers! Are you curious to try them?
2) Bright, Intense Lasting Color: the reliable and innovative color care treatment that, thanks to its natural active ingredients, prolongs the brilliance of the color for weeks. For a super shiny, protected and resistant color!
3) Arctic, Warm Neutraliser Tone: the treatment specifically designed for blonde, white and grey hair; reduces warm tones while enhancing cold ones. For hair with icy tones!
The event, held in Naples on March 10, was a moment of meeting and discussion with all of you.
Thank you for participating and…see you next time!









