In the world of professional hair care, research is moving towards solutions that are increasingly effective, versatile and gentle. This vision has given rise to Protea, our new universal perm treatment: a professional system designed to suit all hair types,...
In our ongoing commitment to innovation and sustainability, we’ve chosen to revamp the packaging for our Extra White Bleach and Advanced Blue Bleach bleaching powders.The formulas remain the same, beloved and proven, but their packaging has evolved into a more...
On October 9th and 10th, we opened the doors of the Atricos headquarters to journalists and beauty professionals. Two days entirely dedicated to discovering our new hair care lines. We conceived this event as a moment of authentic encounter and sharing, an opportunity...
After a busy summer season, a targeted hair strengthening and protection routine is the key to healthy, gorgeous hair. Investing in specific treatments not only improves your appearance, but also allows you to enhance your hairstyle for months to come. Discover three...
The new line from Atricos has arrived, and it’s all about color!Delights is the one-of-a-kind direct color line with a sweet, indulgent fragrance, offering a fun and indulgent treatment with highly professional results. This ready-to-use, ammonia-free gel allows...
A wonderful event in Brindisi with the second leg of the ATRI-TOUR. In this stunning location, we had the pleasure of sharing our new color and treatment offerings for 2025.Training, performances, and lots of new features for our...
