Protea, the new universal protective perm: innovation, performance and care for your hair

Apr 21, 2026

In the world of professional hair care, research is moving towards solutions that are increasingly effective, versatile and gentle. This vision has given rise to Protea, our new universal perm treatment: a professional system designed to suit all hair types, simplifying salon work and guaranteeing top-quality results.

A straightforward system, advanced results

The treatment consists of two salon-use products, designed to work in synergy to offer maximum precision and control.

  1. Curl Activator, a neutralising liquid solution for perms that ensures optimal curl formation
  2. Curl Fixer, a cold liquid perm featuring a moisture-retaining system that keeps hair deeply hydrated and soft during and after the treatment

A key approach that enables professionals to optimise time and processes without compromising on the personalised nature of the service.

Advanced formula, maximum gentleness

Its formula is designed to work in harmony with the hair fibre, thanks to an innovative system that combines technology and active ingredients:

  • Ammonia-free
  • SLES-free
  • Silicone-free
  • Without DEA

These characteristics make the treatment particularly gentle, helping to preserve the hair’s natural balance during the styling process.

Deep protection and hydration

At the heart of the formula are silk proteins, renowned for their restructuring and smoothing properties, and the exclusive Water Reserve System, which helps maintain optimal hydration within the hair fibre. This combined action ensures soft, supple and visibly healthy hair, even after the treatment.

Comfort in the lounge: a new sensory experience

One of the key features of the range is the innovative Odour Control system, designed to reduce the strong odours typically associated with perms. The fragrance has been developed to make the service more pleasant and comfortable, enhancing the experience for both the stylist and the client.

Performance and care in perfect balance

Thanks to its protective properties, this treatment strikes the perfect balance between technical efficacy and cosmetic care. A single, all-purpose solution that delivers reliable, natural-looking results on all hair types.

With this new perm, the technical service has evolved: simpler, gentler, and more effective.

Discover the new standard in professional perms for a more sophisticated and modern curl!

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