On October 9th and 10th, we opened the doors of the Atricos headquarters to journalists and beauty professionals. Two days entirely dedicated to discovering our new hair care lines.
We conceived this event as a moment of authentic encounter and sharing, an opportunity to share the brand’s philosophy and bring to life the values that have always guided our research (including innovation, quality, and Made in Italy).
Amidst enveloping scents, silky textures, and expert hands, participants immersed themselves in a true beauty and relaxation ritual, designed to enhance the pleasure of hair care.
