In our ongoing commitment to innovation and sustainability, we’ve chosen to revamp the packaging for our Extra White Bleach and Advanced Blue Bleach bleaching powders.
The formulas remain the same, beloved and proven, but their packaging has evolved into a more eco-friendly, lighter, and space-saving version, designed to reduce environmental impact and make them even more convenient for professionals.
Alongside these two brand classics, a great new product is also arriving: Super Coal Bleach, the new black bleaching powder designed for extreme lightening on dark bases and very warm tones.
Extra White Bleach – The versatility you know, with more sustainable packaging.
Its effectiveness remains unchanged, but its look has been renewed: Advanced White Bleach continues to be the ideal choice for all bleaching techniques.
Its compact, creamy and homogeneous texture makes the professional’s work easier, allowing precise applications and perfect control of the mixture.
Main features:
up to 7 levels of lightening
formula with natural gums with a protective function, designed to preserve the health of the hair during the service
- absolute versatility, ideal for any technique: highlights, balayage, global lightening
With the new sustainable packaging, the effectiveness remains the same, but with a reduced environmental impact.
Advanced Blue Bleach – Extreme lightening and undertone control, now in eco-friendly packaging.
Advanced Blue Bleach maintains all the performance that has made it a must-have among hairstylists: power, shine and impeccable management of warm tones.
Main features:
lightens up to 9 tones, ideal for extreme blondes
anti-yellow blue pigment to neutralize unwanted undertones already during the bleaching phase
hydrating active ingredients for better protection of the hair fiber
Now available in a more sustainable and space-saving package, respecting the environment without sacrificing professional quality.
Super Coal Bleach – The new frontier in bleaching dark bases
The line’s true innovation is Super Coal Bleach, the black bleaching powder designed for high performance, especially on dark bases and very warm pigments.
An innovation that combines power, control, and fiber cosmetics.
Main features:
High-performance bleaching, also ideal for naturally dark hair
Bamboo charcoal with detoxifying function: absorbs impurities and promotes cleaner and more even lightening
100% natural micro-pigments to intensely neutralize warm tones and protect the hair
- compact and easy-to-work texture for uniform results
An innovative solution for those seeking precision and reliability even in the most complex jobs.
With the new eco-friendly packaging for Advanced White Bleach and Advanced Blue Bleach, and with the arrival of the revolutionary Super Coal Bleach, our line of bleaching powders evolves without losing its identity: high performance, attention to hair health and an ever-stronger commitment to sustainability.
