100% Made in ❤️ Italy…with love!

In our ongoing commitment to innovation and sustainability, we've chosen to revamp the packaging for our Extra White Bleach and Advanced Blue Bleach bleaching powders.The formulas remain the same, beloved and proven, but their packaging has evolved into a more...

On October 9th and 10th, we opened the doors of the Atricos headquarters to journalists and beauty professionals. Two days entirely dedicated to discovering our new hair care lines.We conceived this event as a moment of authentic encounter and sharing, an opportunity...

After a busy summer season, a targeted hair strengthening and protection routine is the key to healthy, gorgeous hair. Investing in specific treatments not only improves your appearance, but also allows you to enhance your hairstyle for months to come. Discover three...

The new line from Atricos has arrived, and it's all about color!Delights is the one-of-a-kind direct color line with a sweet, indulgent fragrance, offering a fun and indulgent treatment with highly professional results. This ready-to-use, ammonia-free gel allows for...

A wonderful event in Brindisi with the second leg of the ATRI-TOUR. In this stunning location, we had the pleasure of sharing our new color and treatment offerings for 2025.Training, performances, and lots of new features for our guests!

Pre-Cosmoprof exclusive, we had the pleasure of presenting you the new color and treatment products for 2025. 1) Delights, Inviting Direct Colors: the direct color line without ammonia, easy to use and unique in its kind. Composed of 12 shades and a special cream...

Atri-tour: experience the Atricos show-live in the splendid Neapolitan setting!In a pre-Cosmoprof exclusive, we will be happy to present you the new colors and treatments2025, to tell you about and demonstrate the Delicate Hair Colors, Bounce and Prodigious...

<p style="text-align: center;">Pantone has decided: <strong>Mocha Mousse</strong> will be the trendiest color for <strong>2025</strong>, absolutely perfect for the shades of the beauty & hair world. And we at <strong>Atricos...

Shimmering Crystals adds shine, protects, and holds your style! With argan drops, it's the perfect finish for all hair types.It prolongs your style, seals split ends, and reduces frizz, giving hair shine and a delicate floral scent.Don't miss out!