{"id":16568,"date":"2026-04-21T06:44:54","date_gmt":"2026-04-21T06:44:54","guid":{"rendered":"https:\/\/www.atricosmilano.com\/sin-categorizar\/protea-la-nueva-permanente-protectora-universal-innovacion-resultados-y-cuidado-del-cabello\/"},"modified":"2026-04-21T07:05:41","modified_gmt":"2026-04-21T07:05:41","slug":"protea-la-nueva-permanente-protectora-universal-innovacion-resultados-y-cuidado-del-cabello","status":"publish","type":"post","link":"https:\/\/www.atricosmilano.com\/es\/mynews-es\/protea-la-nueva-permanente-protectora-universal-innovacion-resultados-y-cuidado-del-cabello\/","title":{"rendered":"Protea, la nueva permanente protectora universal: innovaci\u00f3n, resultados y cuidado del cabello"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS.jpg\" alt=\"\" class=\"wp-image-16562\" style=\"object-fit:cover\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n<p>En el mundo de la cosm\u00e9tica capilar profesional, la investigaci\u00f3n avanza hacia soluciones cada vez m\u00e1s eficaces, vers\u00e1tiles y respetuosas. De esta visi\u00f3n nace Protea, nuestro nuevo tratamiento de permanente universal: un sistema profesional dise\u00f1ado para adaptarse a todo tipo de cabello, simplificando el trabajo en el sal\u00f3n y garantizando resultados de alta calidad.<\/p>\n\n<p><p><strong>Un sistema b\u00e1sico, resultados avanzados<\/strong><\/p><\/p>\n\n<p>El tratamiento se compone de dos productos para usar en el sal\u00f3n, desarrollados para actuar en sinergia y ofrecer la m\u00e1xima precisi\u00f3n y control.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Curl Activator, soluci\u00f3n l\u00edquida neutralizante para permanentes que permite una activaci\u00f3n \u00f3ptima de los rizos<\/li>\n\n\n\n<li>Curl Fixer, una permanente l\u00edquida en fr\u00edo que cuenta con un sistema de retenci\u00f3n de agua que permite mantener el cabello muy hidratado y suave durante y despu\u00e9s del tratamiento<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1.jpg\" alt=\"\" class=\"wp-image-16550\" style=\"width:450px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n<p>Un enfoque fundamental que permite al profesional optimizar los tiempos y los procesos sin renunciar a la personalizaci\u00f3n del servicio.<\/p>\n\n<p><p><strong>F\u00f3rmula avanzada, m\u00e1xima suavidad<\/strong><\/p><\/p>\n\n<p>Su f\u00f3rmula est\u00e1 dise\u00f1ada para actuar respetando al m\u00e1ximo la fibra capilar, gracias a un sistema innovador que combina tecnolog\u00eda e ingredientes funcionales:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sin amoniaco<\/li>\n\n\n\n<li>Sin SLES<\/li>\n\n\n\n<li>Sin siliconas<\/li>\n\n\n\n<li>Sin DEA<\/li>\n<\/ul>\n\n<p>Estas caracter\u00edsticas hacen que el tratamiento sea especialmente suave, lo que ayuda a preservar el equilibrio natural del cabello durante el servicio t\u00e9cnico.<\/p>\n\n<p><p><strong>Protecci\u00f3n e hidrataci\u00f3n profunda<\/strong><\/p><\/p>\n\n<p><p>La f\u00f3rmula est\u00e1 enriquecida con <strong>prote\u00ednas de seda<\/strong>, conocidas por sus <strong>propiedades reestructurantes y suavizantes<\/strong>, y con el exclusivo sistema <strong>Water Reserve System<\/strong>, que <strong>ayuda a mantener la hidrataci\u00f3n \u00f3ptima de la fibra capilar<\/strong>. La acci\u00f3n combinada garantiza un <strong>cabello suave, el\u00e1stico<\/strong> y visiblemente sano, incluso despu\u00e9s del tratamiento.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent.jpg\" alt=\"\" class=\"wp-image-16538\" style=\"width:400px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\r\n\n<p><p><strong>Confort en el sal\u00f3n: una nueva experiencia sensorial<\/strong><\/p><\/p>\n\n<p><p>Una de las caracter\u00edsticas distintivas de la l\u00ednea es el innovador sistema<strong> Odor Control<\/strong>, dise\u00f1ado para <strong>reducir los intensos olores<\/strong> t\u00edpicos asociados a las permanentes. La fragancia se ha desarrollado para que el servicio resulte m\u00e1s agradable y c\u00f3modo, mejorando la experiencia tanto para el profesional como para el cliente.<\/p><\/p>\n\n<p><p><strong>Rendimiento y cuidado en perfecto equilibrio<\/strong><\/p><\/p>\n\n<p>Gracias a su acci\u00f3n protectora, este tratamiento representa una combinaci\u00f3n perfecta entre eficacia t\u00e9cnica y cuidado cosm\u00e9tico. Una soluci\u00f3n \u00fanica y universal, capaz de ofrecer resultados fiables y naturales en todo tipo de cabello.<\/p>\n\n<p>Con esta nueva permanente, el servicio t\u00e9cnico evoluciona: m\u00e1s sencillo, m\u00e1s delicado y m\u00e1s eficaz.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER.webp\" alt=\"\" class=\"wp-image-16542\" style=\"width:300px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER.webp 900w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER-480x480.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/figure>\n\n<p><p><strong>\u00a1Descubre el nuevo est\u00e1ndar de la permanente profesional para un rizo m\u00e1s sofisticado y moderno!<\/strong><\/p><\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-23b93fc6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-background has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.atricosmilano.com\/protea\/\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;background-color:#ab7953;font-size:12px\" target=\"_blank\" rel=\"noreferrer noopener\">DESCUBRE PROTEA<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo de la cosm\u00e9tica capilar profesional, la investigaci\u00f3n avanza hacia soluciones cada vez m\u00e1s eficaces, vers\u00e1tiles y respetuosas. De esta visi\u00f3n nace Protea, nuestro nuevo tratamiento de permanente universal: un sistema profesional dise\u00f1ado para adaptarse a todo tipo de cabello, simplificando el trabajo en el sal\u00f3n y garantizando resultados de alta calidad. Un [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/es\/wp-json\/wp\/v2\/posts\/16568'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16568\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:40px;height:40px;margin:0;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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class=\"heateorSssClear\"><\/div><\/div>","protected":false},"author":1,"featured_media":16556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[190],"tags":[339],"class_list":["post-16568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mynews-es","tag-protea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protea, la nueva permanente protectora universal: innovaci\u00f3n, resultados y cuidado del cabello - Atricos Milano \u2764\ufe0f Prodotti per capelli professionali<\/title>\n<meta name=\"description\" content=\"La innovaci\u00f3n en el mundo del cuidado capilar profesional nunca se detiene. 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