{"id":16566,"date":"2026-04-21T06:44:54","date_gmt":"2026-04-21T06:44:54","guid":{"rendered":"https:\/\/www.atricosmilano.com\/non-categorizzato\/protea-the-new-universal-protective-perm-innovation-performance-and-care-for-your-hair\/"},"modified":"2026-04-21T06:55:35","modified_gmt":"2026-04-21T06:55:35","slug":"protea-the-new-universal-protective-perm-innovation-performance-and-care-for-your-hair","status":"publish","type":"post","link":"https:\/\/www.atricosmilano.com\/en\/mynews-en\/protea-the-new-universal-protective-perm-innovation-performance-and-care-for-your-hair\/","title":{"rendered":"Protea, the new universal protective perm: innovation, performance and care for your hair"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS.jpg\" alt=\"\" class=\"wp-image-16562\" style=\"object-fit:cover\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/IMG-ATRICOS-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n<p>In the world of professional hair care, research is moving towards solutions that are increasingly effective, versatile and gentle. This vision has given rise to Protea, our new universal perm treatment: a professional system designed to suit all hair types, simplifying salon work and guaranteeing top-quality results.<\/p>\n\n<p><p><strong>A straightforward system, advanced results<\/strong><\/p><\/p>\n\n<p>The treatment consists of two salon-use products, designed to work in synergy to offer maximum precision and control.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Curl Activator, a neutralising liquid solution for perms that ensures optimal curl formation<\/li>\n\n\n\n<li>Curl Fixer, a cold liquid perm featuring a moisture-retaining system that keeps hair deeply hydrated and soft during and after the treatment<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1.jpg\" alt=\"\" class=\"wp-image-16550\" style=\"width:450px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-1-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n<p>A key approach that enables professionals to optimise time and processes without compromising on the personalised nature of the service.<\/p>\n\n<p><p>A<strong>dvanced formula, maximum gentleness<\/strong><\/p><\/p>\n\n<p>Its formula is designed to work in harmony with the hair fibre, thanks to an innovative system that combines technology and active ingredients:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ammonia-free<\/li>\n\n\n\n<li>SLES-free<\/li>\n\n\n\n<li>Silicone-free<\/li>\n\n\n\n<li>Without DEA<\/li>\n<\/ul>\n\n<p>These characteristics make the treatment particularly gentle, helping to preserve the hair\u2019s natural balance during the styling process.<\/p>\n\n<p><p><strong>Deep protection and hydration<\/strong><\/p><\/p>\n\n<p><p>At the heart of the formula are <strong>silk proteins<\/strong>, renowned for their <strong>restructuring and smoothing properties<\/strong>, and the exclusive <strong>Water Reserve System<\/strong>, which <strong>helps maintain optimal hydration within the hair fibre<\/strong>. This combined action ensures soft, supple and visibly healthy hair, even after the treatment.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent.jpg\" alt=\"\" class=\"wp-image-16538\" style=\"width:400px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent.jpg 600w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/PROTEA-Protective-Hair-Permanent-480x280.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n<p><p><strong>Comfort in the lounge: a new sensory experience<\/strong><\/p><\/p>\n\n<p><p>One of the key features of the range is the innovative <strong>Odour Control system<\/strong>, designed to <strong>reduce the strong odours<\/strong> typically associated with perms. The fragrance has been developed to make the service more pleasant and comfortable, enhancing the experience for both the stylist and the client.<\/p><\/p>\n\n<p><p><strong>Performance and care in perfect balance<\/strong><\/p><\/p>\n\n<p>Thanks to its protective properties, this treatment strikes the perfect balance between technical efficacy and cosmetic care. A single, all-purpose solution that delivers reliable, natural-looking results on all hair types.<\/p>\n\n<p>With this new perm, the technical service has evolved: simpler, gentler, and more effective.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER.webp\" alt=\"\" class=\"wp-image-16542\" style=\"width:300px\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER.webp 900w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER-480x480.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/figure>\n\n<p><p><strong>Discover the new standard in professional perms for a more sophisticated and modern curl!<\/strong><\/p><\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-23b93fc6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-background has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.atricosmilano.com\/protea\/\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;background-color:#ab7953;font-size:12px\" target=\"_blank\" rel=\"noreferrer noopener\">DISCOVER PROTEA<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the world of professional hair care, research is moving towards solutions that are increasingly effective, versatile and gentle. This vision has given rise to Protea, our new universal perm treatment: a professional system designed to suit all hair types, simplifying salon work and guaranteeing top-quality results. A straightforward system, advanced results The treatment consists [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/posts\/16566'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16566\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:40px;height:40px;margin:0;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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class=\"heateorSssClear\"><\/div><\/div>","protected":false},"author":1,"featured_media":16555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[189],"tags":[338],"class_list":["post-16566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mynews-en","tag-protea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protea, the new universal protective perm: innovation, performance and care for your hair - Atricos Milano \u2764\ufe0f Prodotti per capelli professionali<\/title>\n<meta name=\"description\" content=\"Innovation in the world of professional haircare never stops. 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