{"id":14546,"date":"2025-10-14T07:39:24","date_gmt":"2025-10-14T07:39:24","guid":{"rendered":"https:\/\/www.atricosmilano.com\/non-categorizzato\/press-trip-event-a-beauty-and-sharing-experience-by-atricos\/"},"modified":"2025-11-21T10:42:25","modified_gmt":"2025-11-21T10:42:25","slug":"press-trip-event-a-beauty-and-sharing-experience-by-atricos","status":"publish","type":"post","link":"https:\/\/www.atricosmilano.com\/en\/mynews-en\/press-trip-event-a-beauty-and-sharing-experience-by-atricos\/","title":{"rendered":"Press Trip Event: A Beauty and Sharing Experience by Atricos"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>On October 9th and 10th, we opened the doors of the Atricos headquarters to journalists and beauty professionals. Two days entirely dedicated to discovering our new hair care lines.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/10\/20251008_151226-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;20251008_151226&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>We conceived this event as a moment of authentic encounter and sharing, an opportunity to share the brand&#8217;s philosophy and bring to life the values \u200b\u200bthat have always guided our research (including innovation, quality, and Made in Italy).<\/p>\n<p>[\/et_pb_text][et_pb_gallery _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; posts_number=&#8221;6&#8243; gallery_ids=&#8221;14253,14255,14257,14260,14264,14267&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Amidst enveloping scents, silky textures, and expert hands, participants immersed themselves in a true beauty and relaxation ritual, designed to enhance the pleasure of hair care.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 9th and 10th, we opened the doors of the Atricos headquarters to journalists and beauty professionals. Two days entirely dedicated to discovering our new hair care lines.We conceived this event as a moment of authentic encounter and sharing, an opportunity to share the brand&#8217;s philosophy and bring to life the values \u200b\u200bthat have [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/posts\/14546'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F14546\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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