{"id":14524,"date":"2025-11-18T14:09:47","date_gmt":"2025-11-18T14:09:47","guid":{"rendered":"https:\/\/www.atricosmilano.com\/non-categorizzato\/new-sustainable-packaging-and-a-great-new-feature-discover-our-bleaching-powders\/"},"modified":"2025-11-21T09:13:54","modified_gmt":"2025-11-21T09:13:54","slug":"new-sustainable-packaging-and-a-great-new-feature-discover-our-bleaching-powders","status":"publish","type":"post","link":"https:\/\/www.atricosmilano.com\/en\/mynews-en\/new-sustainable-packaging-and-a-great-new-feature-discover-our-bleaching-powders\/","title":{"rendered":"New sustainable packaging and a great new feature: discover our bleaching powders!"},"content":{"rendered":"\n<p><p>In our ongoing commitment to innovation and sustainability, we&#8217;ve chosen to revamp the packaging for our Extra White Bleach and Advanced Blue Bleach bleaching powders.<br\/>The formulas remain the same, beloved and proven, but their packaging has evolved into a more eco-friendly, lighter, and space-saving version, designed to reduce environmental impact and make them even more convenient for professionals.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/7.png\" alt=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" class=\"wp-image-14446\" style=\"width:450px\" title=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/7.png 550w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/7-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/figure>\n\n<p><p>Alongside these two brand classics, a great new product is also arriving: Super Coal Bleach, the new black bleaching powder designed for extreme lightening on dark bases and very warm tones.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/8.png\" alt=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" class=\"wp-image-14449\" style=\"width:450px\" title=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/8.png 550w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/8-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/figure>\n\n<p><p>Extra White Bleach \u2013 The versatility you know, with more sustainable packaging.<\/p><\/p>\n\n<p><p>Its effectiveness remains unchanged, but its look has been renewed: Advanced White Bleach continues to be the ideal choice for all bleaching techniques.<\/p><\/p>\n\n<p><p>Its compact, creamy and homogeneous texture makes the professional&#8217;s work easier, allowing precise applications and perfect control of the mixture.<\/p><\/p>\n\n<p><p>Main features:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p>up to 7 levels of lightening<\/p><\/li>\n\n\n\n<li><p>formula with natural gums with a protective function, designed to preserve the health of the hair during the service<\/p><\/li>\n\n\n\n<li>absolute versatility, ideal for any technique: highlights, balayage, global lightening<\/li>\n<\/ul>\n\n<p>With the new sustainable packaging, the effectiveness remains the same, but with a reduced environmental impact.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/9.png\" alt=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" class=\"wp-image-14452\" style=\"width:450px\" title=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/9.png 550w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/9-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/figure>\n\n<p><p>Advanced Blue Bleach \u2013 Extreme lightening and undertone control, now in eco-friendly packaging.<\/p><\/p>\n\n<p><p>Advanced Blue Bleach maintains all the performance that has made it a must-have among hairstylists: power, shine and impeccable management of warm tones.<\/p><\/p>\n\n<p><p>Main features:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p>lightens up to 9 tones, ideal for extreme blondes<\/p><\/li>\n\n\n\n<li><p>anti-yellow blue pigment to neutralize unwanted undertones already during the bleaching phase<\/p><\/li>\n\n\n\n<li><p>hydrating active ingredients for better protection of the hair fiber<\/p><\/li>\n<\/ul>\n\n<p><p>Now available in a more sustainable and space-saving package, respecting the environment without sacrificing professional quality.<\/p><\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/10.png\" alt=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" class=\"wp-image-14455\" style=\"width:450px\" title=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/10.png 550w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/10-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/figure>\n\n<p><p>Super Coal Bleach \u2013 The new frontier in bleaching dark bases<\/p><\/p>\n\n<p><p>The line&#8217;s true innovation is Super Coal Bleach, the black bleaching powder designed for high performance, especially on dark bases and very warm pigments.<br\/>An innovation that combines power, control, and fiber cosmetics.<\/p><\/p>\n\n<p><p>Main features:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p>High-performance bleaching, also ideal for naturally dark hair<\/p><\/li>\n\n\n\n<li><p>Bamboo charcoal with detoxifying function: absorbs impurities and promotes cleaner and more even lightening<\/p><\/li>\n\n\n\n<li><p>100% natural micro-pigments to intensely neutralize warm tones and protect the hair<\/p><\/li>\n\n\n\n<li>compact and easy-to-work texture for uniform results<\/li>\n<\/ul>\n\n<p>An innovative solution for those seeking precision and reliability even in the most complex jobs.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/11.png\" alt=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" class=\"wp-image-14458\" style=\"width:450px\" title=\"New sustainable packaging and a great new feature: discover our bleaching powders!\" srcset=\"https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/11.png 550w, https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/11\/11-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/figure>\n\n<p><p>With the new eco-friendly packaging for Advanced White Bleach and Advanced Blue Bleach, and with the arrival of the revolutionary Super Coal Bleach, our line of bleaching powders evolves without losing its identity: high performance, attention to hair health and an ever-stronger commitment to sustainability.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our ongoing commitment to innovation and sustainability, we&#8217;ve chosen to revamp the packaging for our Extra White Bleach and Advanced Blue Bleach bleaching powders.The formulas remain the same, beloved and proven, but their packaging has evolved into a more eco-friendly, lighter, and space-saving version, designed to reduce environmental impact and make them even more [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/posts\/14524'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F14524\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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