{"id":597,"date":"2023-02-19T15:39:54","date_gmt":"2023-02-19T15:39:54","guid":{"rendered":"https:\/\/www.atricosmilano.com\/the-brand\/"},"modified":"2025-05-29T09:03:03","modified_gmt":"2025-05-29T09:03:03","slug":"the-brand","status":"publish","type":"page","link":"https:\/\/www.atricosmilano.com\/en\/the-brand\/","title":{"rendered":"THE BRAND"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;bottom left&#8221; background_color_gradient_stops=&#8221;#ffb85a 1%|#b05200 100%&#8221; background_image=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/11\/brand-atricos.webp&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; 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custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_color_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;46px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;28px&#8221; header_2_line_height=&#8221;2.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;80px|||10px|false|false&#8221; custom_padding_tablet=&#8221;60px||20px||false|false&#8221; custom_padding_phone=&#8221;50px||20px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;21px&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1.9em&#8221; header_2_line_height_phone=&#8221;1.6em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">THE BRAND<\/h1>\n<p><\/p>\n<h2 style=\"text-align: center;\">ATRICOS MILANO<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/11\/brand-atricos-mobile.webp&#8221; alt=&#8221;Prodigious&#8221; title_text=&#8221;brand-atricos-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/11\/brand-atricos-mobile.webp&#8221; src_phone=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/11\/brand-atricos-mobile.webp&#8221; src_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8a4408&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;60px|0px|0px|0px|false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; custom_css_before=&#8221;||    ||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.57)&#8221; width=&#8221;90%&#8221; max_width=&#8221;1380px&#8221; custom_padding=&#8221;30px|30px|30px||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Atricos was born in Milan, a city that attracts and suggests new trends from which to draw and be inspired to find new ideas and invent.<\/p>\n<p><\/p>\n<p>The brand presents a range of references able to satisfy the daily needs of the trichological cosmetic market. All formulas are studied and tested with care and innovation. The selected fragrances are of high quality: intense yet delicate, they make Atricos products very pleasant. The packaging suggests modernity and elegance.<\/p>\n<p><\/p>\n<p>The aim is to equip hairdressers with appropriate and reliable tools to create beauty, offering a service that provides a unique experience. Thus providing cosmetics for professionals to perform high-level, fashionable technical services and guarantee impeccable results for the consumer. At the same time giving end users the opportunity to continue the ritual started in the salon at home, for a <em>\u2018never ending beauty\u2019<\/em>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/07\/ATRICOS_EMOTIONAL-VIDEO.mp4&#8243; image_src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/07\/atricos.milano.webp&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;20px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;overflow-x: hidden !important;&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;11734&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/05\/Atricos-catalogo-2025-2026-poster.webp&#8221; alt=&#8221;Poster Catalog&#8221; title_text=&#8221;Atricos catalog 2025 2026 poster&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/05\/ATRICOS_AT522_GENERAL_CATALOGUE_EN_2025_2026.pdf&#8221; url_new_window=&#8221;on&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;300px&#8221; max_width=&#8221;300px&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;rgba(0,0,0,0.36)&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/05\/ATRICOS_AT522_GENERAL_CATALOGUE_EN_2025_2026.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;PRODUCT CATALOG&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#474747&#8243; button_bg_color=&#8221;rgba(214,214,214,0.71)&#8221; button_border_width=&#8221;1px&#8221; position_origin_a=&#8221;center_center&#8221; custom_margin=&#8221;180px||||false|false&#8221; custom_margin_tablet=&#8221;40px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; button_bg_color_tablet=&#8221;rgba(214,214,214,0.71)&#8221; button_bg_color_phone=&#8221;rgba(214,214,214,0.71)&#8221; button_bg_color_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;rgba(214,214,214,0.71)&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE BRANDATRICOS MILANOAtricos was born in Milan, a city that attracts and suggests new trends from which to draw and be inspired to find new ideas and invent.The brand presents a range of references able to satisfy the daily needs of the trichological cosmetic market. All formulas are studied and tested with care and innovation. [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/pages\/597'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fpages%2F597\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:40px;height:40px;margin:0;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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