{"id":16573,"date":"2026-03-31T08:48:25","date_gmt":"2026-03-31T08:48:25","guid":{"rendered":"https:\/\/www.atricosmilano.com\/protea\/"},"modified":"2026-04-21T10:16:50","modified_gmt":"2026-04-21T10:16:50","slug":"protea","status":"publish","type":"page","link":"https:\/\/www.atricosmilano.com\/en\/protea\/","title":{"rendered":"Protea"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_image=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/03\/protea-con-modella.webp&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;519px&#8221; height_tablet=&#8221;519px&#8221; height_phone=&#8221;519px&#8221; 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This permanent wave range stands out for its fragrance, which is designed to transform the technical service into a more comfortable and pleasant experience, overcoming the traditional strong odours typical of this type of treatment. The advanced formula works with the hair fibre in mind, helping to preserve its moisture and keep hair soft, supple and visibly healthy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.57)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;768px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;5px|0px|5px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9kdWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTU3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/03\/ATRICOS_PROTEA_CURL_ACTIVATOR-1.webp&#8221; alt=&#8221;ATRICOS AT039 PROTEA CURL ACTIVATOR&#8221; title_text=&#8221;ATRICOS AT039 PROTEA CURL ACTIVATOR&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|hover&#8221; src__hover=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/03\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER-1.webp&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color__hover=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.3rem&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Curl Activator<\/h2>\n<p><\/p>\n<p style=\"text-align: center;\">Neutralizing liquid solution for perms that allows for optimal curl activation. Universal treatment featuring a water reserve system that keeps hair highly hydrated and soft during and after the treatment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9kdWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTU3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/03\/ATRICOS_PROTEA_CURL_FIXER-1.webp&#8221; alt=&#8221;ATRICOS AT039 PROTEA CURL FIXER&#8221; title_text=&#8221;ATRICOS AT039 PROTEA CURL FIXER&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|hover&#8221; src__hover=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/03\/ATRICOS_PROTEA_CURL_ACTIVATOR_CURL_FIXER-1.webp&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_enable_color__hover=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;0.9em&#8221; text_line_height=&#8221;1.3rem&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Curl Fixer<\/h2>\n<p><\/p>\n<p style=\"text-align: center;\">Cold liquid permanent wave. Universal treatment featuring a water reserve system that keeps hair highly hydrated and soft during and after the treatment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;1180px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#000000&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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border_radii_image_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; border_radii_image__hover_enabled=&#8221;on|hover&#8221; border_radii_image__hover=&#8221;on||||&#8221; max_width__hover_enabled=&#8221;on|hover&#8221; max_width__hover=&#8221;&#8221; width__hover_enabled=&#8221;on|hover&#8221; width__hover=&#8221;auto&#8221; custom_css_overlay__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_gallery][dsm_icon_list _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; border_width_all=&#8221;25px&#8221; border_color_all=&#8221;rgba(255,255,255,0.46)&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-top: 30px;&#8221; custom_css_main_element_phone=&#8221;margin-top: 30px;&#8221;][et_pb_accordion toggle_icon=&#8221;&#x3b;||divi||400&#8243; icon_color=&#8221;#6B6B6B&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; toggle_level=&#8221;h6&#8243; toggle_font_size=&#8221;14px&#8221; toggle_line_height=&#8221;2.9em&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||height: 100%;&#8221; custom_css_toggle=&#8221;margin-bottom: 0 !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Water Reserve System&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An advanced system that helps keep hair deeply hydrated throughout the treatment.<br \/>It leaves hair soft and supple, maintaining its moisture even after the perm.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1180px&#8221; max_height=&#8221;500px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_color_all=&#8221;#8c5b0d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; border_width_all=&#8221;25px&#8221; border_color_all=&#8221;rgba(255,255,255,0.46)&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;16442&#8243; posts_number=&#8221;1&#8243; show_pagination=&#8221;off&#8221; zoom_icon_color=&#8221;RGBA(255,255,255,0)&#8221; hover_overlay_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h6&#8243; title_text_color=&#8221;#6B6B6B&#8221; title_font_size=&#8221;12px&#8221; caption_font_size=&#8221;14px&#8221; background_color=&#8221;#e3e5e8&#8243; text_orientation=&#8221;center&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px|24px|10px|24px|false|true&#8221; custom_css_gallery_item=&#8221;width: 50% !important;||margin: 0 auto !important;||padding: 0px 10px!important;||clear: none !important;||float: none;&#8221; border_radii_image_tablet=&#8221;&#8221; border_radii_image_phone=&#8221;&#8221; border_radii_image_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; border_radii_image__hover_enabled=&#8221;on|hover&#8221; border_radii_image__hover=&#8221;on||||&#8221; max_width__hover_enabled=&#8221;on|hover&#8221; max_width__hover=&#8221;&#8221; width__hover_enabled=&#8221;on|hover&#8221; width__hover=&#8221;auto&#8221; custom_css_overlay__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_gallery][dsm_icon_list _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; border_width_all=&#8221;25px&#8221; border_color_all=&#8221;rgba(255,255,255,0.46)&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-top: 30px;&#8221; custom_css_main_element_phone=&#8221;margin-top: 30px;&#8221;][et_pb_accordion toggle_icon=&#8221;&#x3b;||divi||400&#8243; icon_color=&#8221;#6B6B6B&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; toggle_level=&#8221;h6&#8243; toggle_font_size=&#8221;14px&#8221; toggle_line_height=&#8221;2.9em&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||    height: 100%;&#8221; custom_css_toggle=&#8221;margin-bottom: 0 !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Silk Proteins&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An advanced system that helps keep hair deeply hydrated throughout the treatment.<br \/>It leaves hair soft and supple, maintaining its moisture even after the perm.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5rem||false|false&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/01\/ATRICOS_AT145_REGENA_BROCHURE_A6_IT.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;BROCHURE PROTEA&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;24px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#7a7a7a&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;0px&#8221; button_icon=&#8221;&#xe092;||divi||400&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.57)&#8221; width=&#8221;1180px&#8221; max_width=&#8221;1180px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|10rem|0px|false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_2_line_height=&#8221;1.2em&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;920px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Discover the treatment in detail in this<\/strong><br \/><strong>STEP-BY-STEP VIDEO!<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/Atricos-Protea-Tutorial.mp4&#8243; image_src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/04\/Atricos-Protea-Tutorial-Poster-scaled.webp&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Other Treatments\u2026<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/01\/Modella-Howsmooth.webp&#8221; title_text=&#8221;Modella-Howsmooth&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/howsmooth\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2026\/01\/Modella_Oasis.webp&#8221; title_text=&#8221;Modella_Oasis&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/oasis\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/07\/arctic.webp&#8221; alt=&#8221;arctic modella per mobile&#8221; title_text=&#8221;arctic&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/arctic\/&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROTEAProtective Hair PermanentDiscover the new standard in professional perms for a more sophisticated and modern curlFEATURES 2 salon use products Ammonia free SLES free Silicone free DEA free Protective action Odour control Water Reserve System Silk Proteins A single, universal productA professional formula designed to meet the needs of all hair types, all in a [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/pages\/16573'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fpages%2F16573\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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