{"id":13055,"date":"2025-06-05T08:31:25","date_gmt":"2025-06-05T08:31:25","guid":{"rendered":"https:\/\/www.atricosmilano.com\/bright\/"},"modified":"2026-04-21T10:37:02","modified_gmt":"2026-04-21T10:37:02","slug":"bright","status":"publish","type":"page","link":"https:\/\/www.atricosmilano.com\/en\/bright\/","title":{"rendered":"Bright"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_image=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/06\/bright-modella-per-desktop-2.webp&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;519px&#8221; height_tablet=&#8221;519px&#8221; height_phone=&#8221;519px&#8221; height_last_edited=&#8221;on|phone&#8221; 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module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;80px|||10px|false|false&#8221; custom_padding_tablet=&#8221;60px||20px||false|false&#8221; custom_padding_phone=&#8221;50px||20px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;21px&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1.9em&#8221; header_2_line_height_phone=&#8221;1.6em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">BRIGHT<\/h1>\n<p><\/p>\n<h2 style=\"text-align: center;\">INTENSE LASTING COLOR<\/h2>\n<p><\/p>\n<p style=\"text-align: center;\">Pamper your hair by extending the duration of the cosmetic color.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>3 Products for salon and home use<\/li>\n<li>0% Parabens and silicones<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_width_all=&#8221;25px&#8221; border_color_all=&#8221;rgba(255,255,255,0.46)&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.2em&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;16px&#8221; header_3_line_height=&#8221;1.6em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;-10px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|5px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">For a brighter, more intense, and long-lasting color<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bright is a <strong>gentle<\/strong> treatment of coloured hair. Formulated with <strong>AC Vegan Kerazyme\u00ae<\/strong> <strong>Protect<\/strong>, a natural active ingredient of vegetable origin, it is able to retain pigments, delaying colour discharge and prolonging its duration. It pampers treated hair by moisturising, protecting and enhancing its shine.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.57)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1180px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;5px|0px|5px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_shop type=&#8221;product_category&#8221; posts_number=&#8221;5&#8243; include_categories=&#8221;235&#8243; columns_number=&#8221;3&#8243; orderby=&#8221;menu_order&#8221; icon_hover_color=&#8221;RGBA(255,255,255,0)&#8221; hover_overlay_color=&#8221;RGBA(255,255,255,0)&#8221; 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custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; custom_css_toggle=&#8221;margin-bottom: 0 !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;AC Vegan Kerazyme\u00ae Protect&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Natural active of vegetable origin, closes the scales of the hair after colouring by retaining the pigments inside and protecting the hair from external aggression and UV rays. It prolongs the life of the colour in the weeks following treatment, enhancing its brilliance.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/06\/ATRICOS-BRIGHT-BROCHURE-EN-202506.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;BROCHURE BRIGHT&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;24px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#c9a083&#8243; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_stops=&#8221;#d3a889 0%|#9b7965 100%&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;0px&#8221; button_icon=&#8221;&#xe092;||divi||400&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.57)&#8221; width=&#8221;1180px&#8221; max_width=&#8221;1180px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|10rem|0px|false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_2_line_height=&#8221;1.2em&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;920px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" style=\"text-align: center;\" data-placeholder=\"Traduzione\" data-ved=\"2ahUKEwjPkYHIqdyNAxVGVPEDHTlhFPcQ3ewLegQICRAU\" aria-label=\"Testo tradotto: Discover the treatment in detail in this\nSTEP BY STEP VIDEO!\"><strong><span class=\"Y2IQFc\" lang=\"en\">Discover the treatment in detail in this<\/span><\/strong><\/h2>\n<p><\/p>\n<h2 style=\"text-align: center;\"><strong>VIDEO STEP BY STEP!<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/06\/ATRICOS_BRIGHT_STEP-BY-STEP.mp4&#8243; image_src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/06\/Color-Lock-Shampoo-250-ml.webp&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;920px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;20px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|hover&#8221; src__hover=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/06\/ATRICOS_BRIGHT_STEP-BY-STEP.mp4&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Other Treatments&#8230;<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/07\/Bounce.webp&#8221; title_text=&#8221;Bounce&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/bounce\/&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2024\/07\/Prodigious.jpg&#8221; title_text=&#8221;Prodigious&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/prodigious\/&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.atricosmilano.com\/wp-content\/uploads\/2025\/07\/arctic.webp&#8221; alt=&#8221;arctic model for mobile&#8221; title_text=&#8221;arctic&#8221; url=&#8221;https:\/\/www.atricosmilano.com\/en\/arctic\/&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BRIGHTINTENSE LASTING COLORPamper your hair by extending the duration of the cosmetic color.FEATURES 3 Products for salon and home use 0% Parabens and silicones For a brighter, more intense, and long-lasting colorBright is a gentle treatment of coloured hair. Formulated with AC Vegan Kerazyme\u00ae Protect, a natural active ingredient of vegetable origin, it is able [&hellip;]<\/p>\n<div class='heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing' style='width:44px;left: -10px;top: 150px;-webkit-box-shadow:none;box-shadow:none;' data-heateor-sss-href='https:\/\/www.atricosmilano.com\/en\/wp-json\/wp\/v2\/pages\/13055'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.atricosmilano.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fpages%2F13055\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" 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